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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Note, these are not the only ad problems that are being employed across the Web. But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. The problem is many users don’t call from the ad; they click...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? Until retailers can instill more confidence in the mobile purchase process...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending...

  7. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. With mobile, people aren't as willing to spend a lot of time refining their...

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS...