MOBILE Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
I suggest reviewing the video, image, and mobile sitemap extensions section. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website...
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and...
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. SEO audits need a mobile optimization component. Mobile optimization: Going hand in hand with local, optimized mobile landing pages...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch The State of Mobile Advertising, Q1 2013 – Opera
Mobile Web vs. Here are some significant differences you need to know about when it comes to web analytics and mobile app analytics: On the web analytics side you typically track by sessions and it's mainly done through cookies and JavaScript...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Best of the Web, a directory of all the content on the web, turns 19 on April 20. GH: We continue to introduce new offerings as the...
Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Also the speed and processing power of mobile devices like smart phones and tablets also contributes. However, mobile page load speeds have decreased by 30...
The world of mobile apps is foreign territory to most online marketers. Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. Mobile app creation forces marketers to understand the limitations of...
Mobile invalid clicks seem to be increasing (although within a tight range). My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error vs.actual purposefully fraudulent activity.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Most importantly, how can SEO help your web presence become more profitable?
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web. The need to design and deploy a next-generation site architecture that maximizes your chances of...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.
Insights into the performance of your mobile apps. People use multiple devices and browsers to surf the web. The new Measurement Protocol allows web developers to send raw uesr interaction data directly to Google Analytics servers using HTTP requests.
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events.
But perhaps more significantly, it wasn't just that they consumed more content overall – in many instances those who used mobile devices actually spent more time consuming via the primary (TV) and secondary (PC) media channels.
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) The New Inbox: The Intersection of Email, Mobile and Social Marketing Today, marketers know that social media is no longer...
