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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Instead, SEO professionals need to step up and...

  2. 10 Vital Steps to Building Social Influence

    Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices.

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Social media has enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. The conference offers 70+ sessions on topics including PPC management, keyword research, SEO, social...