Mobile video consumption tripled in 2012; video is the fastest growing ad format worldwide and Vine is changing the social video landscape, six seconds at a time. With branded Vines four times more likely to be shared than video ads and mobile data...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. Beckman continued his session by touching on other topics...
Now, users can record and share 15 seconds of mobile video with basic editing features. With that, Instagram is now able to offer the following video functionality to its mobile users: Anti-shake function that stabilizes mobile video called “cinema.
Blekko says many of the features on the tablet app are available for iPhone and Android smartphone users, but recognizes that the intent behind mobile and tablet usage varies. While tablets are more focused on media consumption around the home and...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Content can take the forms of live audio, video capture and creation, and editorial on topics that matter to the target industry.
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...
It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are using the mobile video app. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over...
While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. But consumers aren't the only ones testing their creativity...
Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says. In keeping with this group's interests, Steinberg said, the videos will be under two minutes – as they are most...
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones? Are you advertising for a mobile app?
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. The Next Battleground: Mobile In an effort to continue courting SMBs – the lifeblood of local...
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. That's why YouTube recently announced that the video-sharing...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. All you need is a webcam and an audience and you can run video conferencing within the tool. And content that is feature-rich, like online video...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
