Writing Good PPC Ad-text for your Campaigns - Vertical Leap If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Local & Mobile Search Mobile Ad Spending Up Nearly 80% in 2010 - eMarketer
PPC Integration: Integrating PPC with Offline Marketing, Part 3 SEW EXPERTS: PROFITABLE PPC Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC...
Bing Ads Show Strength in Key Verticals SEW EXPERTS: PROFITABLE PPC While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail.
PPC Integration: Integrating PPC with SEO, Part 2 SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
PPC Integration, Part 1: Integrating PPC with E-mail SEW EXPERTS: PROFITABLE PPC Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies...
SEW EXPERTS: PROFITABLE PPC Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Can Bing Really Bring It for PPC Advertisers?
PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...
PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...
PPC Landing Pages: PPC Visitors Have ADD PROFITABLE PPC The first and most important objective of the landing page is to convince the visitor that they've come to the right place. Google Search Results Now (Visually) Optimized for the iPhone and...
PPC Landing Pages: PPC Visitors Have ADD PROFITABLE PPC The first and most important objective of the landing page is to convince the visitor that they've come to the right place. New Wifi Enabled Mobile Devices Drive Increased Wifi Usage Posted...
The Account Quality Score: Money Pit for the Uninformed PROFITABLE PPC In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR.
Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search...
Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...
Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? Google Makes "My Location" Circle Smaller, Larger Depending on, Er, Your Location Posted by Nathania Johnson Sep 16, 2008 Google has made some adjustments to the...
Users will be able to access news, financial information, weather conditions, Flickr photos and web and mobile sites. Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit...
Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Personalized news feeds, mobile applications, and a blogging platform are now available to those in the home buying and selling process.
Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want. Has Mobile Local Search Finally Arrived? VERTICAL SEARCH Can the iPhone and Google's Android fix the...
More Killer Keyword Techniques: Personas and Buckets PROFITABLE PPC Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. Google's Sergey Brin on Local Mobile Search SEARCH ENGINE WARGAMES In 2005, O...
PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. PPC Advertising: Art or Science?
Branding Isn't Just for Big Businesses - Search advertising can be intimidating to small businesses, but buying your company name in PPC ad programs can be both affordable and profitable. Apr.iProspect to Accelerate Global Expansion Aegis Group's...
