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  1. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...

  2. SearchDay | Interpreting Keyword Reports

    Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...

  3. SearchDay | Making the Most of Search Engine Copywriting

    Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? Google Makes "My Location" Circle Smaller, Larger Depending on, Er, Your Location Posted by Nathania Johnson Sep 16, 2008 Google has made some adjustments to the...

  4. SearchDay | Killer PPC Ads: The Final Word

    Users will be able to access news, financial information, weather conditions, Flickr photos and web and mobile sites. Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit...

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Personalized news feeds, mobile applications, and a blogging platform are now available to those in the home buying and selling process.

  6. SearchDay: Awesome Ad Groups: Small is Good

    Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want. Has Mobile Local Search Finally Arrived? VERTICAL SEARCH Can the iPhone and Google's Android fix the...

  7. SearchDay: Press Releases and Search Engine Optimization

    More Killer Keyword Techniques: Personas and Buckets PROFITABLE PPC Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. Google's Sergey Brin on Local Mobile Search SEARCH ENGINE WARGAMES In 2005, O...

  8. SearchDay: Local Search for Little Biz

    PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. PPC Advertising: Art or Science?