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  1. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the...

  2. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Blackberry Users Get Voice on their Google Mobile App Posted by Nathania Johnson Mar 25, 2009 Last November...

  3. SearchDay | Social Media Madness -- The Final Four

    Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Getting Closer to Mobile Local Search's Day SEW EXPERTS: LOCAL eBay Drives Paid Listings Posted by Nathania...

  4. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. This allows developers to monetize their apps via a...

  5. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...

  6. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...

  7. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...

  8. SearchDay | Economic Depression 2.0

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? How Google is Integrating Search into Android and the G1 Posted by Nathania Johnson Oct 2, 2008...

  9. SearchDay | Could Social Media Be the Google Killer?

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...

  10. SearchDay | All That Glitters Is Not Chrome

    Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Incentives Key to Mobile Marketing Success Posted by Nathania Johnson Sep 5...

  11. SearchDay: GenieKnows Its Verticals

    Google: A Case Study» BRAND EQUITY: Increasing brand value, customer trust, and profitsIt's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard?

  12. SearchDay: Five Traits of the Ideal Link Builder

    BRAND EQUITY: Increasing brand value, customer trust, and profitsMicrosoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Continue reading.comScore Acquires M:MetricsPosted by...