Writing Good PPC Ad-text for your Campaigns - Vertical Leap If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Local & Mobile Search Mobile Ad Spending Up Nearly 80% in 2010 - eMarketer
Local & Mobile Search Updated Gmail app in Android Market - Google Mobile Blog Gmail updates aren't tied to Android version releases anymore. Holiday Preparation Series: Travel PPC Insights and Optimization Tips (U.K.
PPC Integration: Integrating PPC with Offline Marketing, Part 3 SEW EXPERTS: PROFITABLE PPC Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC...
Bing Ads Show Strength in Key Verticals SEW EXPERTS: PROFITABLE PPC While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail.
PPC Integration: Integrating PPC with SEO, Part 2 SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
SEW EXPERTS: PROFITABLE PPC How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
PPC Integration, Part 1: Integrating PPC with E-mail SEW EXPERTS: PROFITABLE PPC Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies...
Geo-Targeting Isn't Just for Local Businesses Anymore SEW EXPERTS: PROFITABLE PPC Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event.
Using Geo-Targeting to Boost Your PPC Results SEW EXPERTS: PROFITABLE PPC Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers.
Using Geo-Targeting to Boost Your PPC Results SEW EXPERTS: PROFITABLE PPC Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers.
SEW EXPERTS: PROFITABLE PPC Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see.
SEW EXPERTS: PROFITABLE PPC Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Can Bing Really Bring It for PPC Advertisers?
PPC Content Advertising: The Latest Tips and Best Practices SEW EXPERTS: PROFITABLE PPC Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings.
Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Google Launches Mobile App for Windows Mobile Posted by Feb 19, 2009 Google has launched its Mobile App for...
PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...
PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...
PPC Landing Pages: PPC Visitors Have ADD PROFITABLE PPC The first and most important objective of the landing page is to convince the visitor that they've come to the right place. Google Search Results Now (Visually) Optimized for the iPhone and...
PPC Landing Pages: PPC Visitors Have ADD PROFITABLE PPC The first and most important objective of the landing page is to convince the visitor that they've come to the right place. New Wifi Enabled Mobile Devices Drive Increased Wifi Usage Posted...
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.
The Account Quality Score: Money Pit for the Uninformed PROFITABLE PPC In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR.
