This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the...
Using an existing desktop page that has strong organic equity (with the mobile version) can ensure you have strong mobile search visibility. You can utilize user agent detection as mentioned above and leverage the same desktop page, which...
Yelp also has considerable brand equity in local. As South by Southwest bears down, we're seeing accelerated promotion of products that fuse social, local and mobile media (SoLoMo). Mobile discovery, to recap, utilizes the device's portability and...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Improve Lead Conversions with Speed and Quality...
Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Blackberry Users Get Voice on their Google Mobile App Posted by Nathania Johnson Mar 25, 2009 Last November...
Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Getting Closer to Mobile Local Search's Day SEW EXPERTS: LOCAL eBay Drives Paid Listings Posted by Nathania...
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Replicating the Web: Will Google Dominate Mobile Search?
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Voice search, auto-locate and improved Search Assist (for Blackberry) have been added and now...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats â”” including Image...
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. This allows developers to monetize their apps via a...
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...
BRAND EQUITY E-mail has held on through the years as the King of the Internet. This game-changing mobile device is opening eyes to the possible future of our industry. Google Product Search + Mobile = The Future?
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? How Google is Integrating Search into Android and the G1 Posted by Nathania Johnson Oct 2, 2008...
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...
Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Incentives Key to Mobile Marketing Success Posted by Nathania Johnson Sep 5...
Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. AOL says the combination of the Third Screen Media mobile network gives...
