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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Mobile and social have been among the most talked-about subjects for the last couple of years. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...

  3. Using Multipliers Effectively in AdWords

    In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.

  5. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. We're thrilled to introduce this game-changing technology in our first mobile application...

  6. SEO Diagnostics: Urgent & Preventive Care

    The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical. Have an m.subdomain for mobile content that is competing against desktop content.

  7. Responsive Site Redesign: 4 SEO Considerations

    There are fewer mobile considerations for responsive sites, than when supporting a second codebase for a mobile site – which is something like having a mobile version of your site on m.example.com. Above the fold issues, content strategy, internal...