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  1. Google Maps Adds New Features and Brighter Colors

    In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. Now, mobile users can gain instant access to...

  2. 5 AdWords Optimization Checkpoints You May Be Missing

    In each ad group, an advertiser can see if there is an ad copy version designated as mobile preferred. Mobile Within a few different tabs, advertisers can find mobile settings that help to improve the mobile ad results for advertisers.

  3. Writing Your Way to the Top of Search and Social Results

    Think about the mobile use and have a visual slideshow version We are writing for the attention deficit mobile user and the desktop power researcher. But quality content of 400 words is about what today’s social and mobile readers really have time...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. After all, most major companies have both a mobile app and a website, and in general smartphone...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. However, according to the same Mobile Behavior Report, 54...