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  1. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. After all, most major companies have both a mobile app and a website, and in general smartphone...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. However, according to the same Mobile Behavior Report, 54...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Conversely, sometimes the mobile version of a site simply doesn't display enough information. The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to...