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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. You still need to use a third-party vendor if you want to...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Mobile for Time-Saving It used to be that we had mobile apps just for the sake of it. Then it was mobile for engagement. Now it's let's use mobile to get in and get out as fast as possible. The all-night-long coding sessions helped change...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    And mobile video will increase 16-fold between 2012 and 2017. Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017.