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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Mobile for Time-Saving It used to be that we had mobile apps just for the sake of it. Then it was mobile for engagement. Now it's let's use mobile to get in and get out as fast as possible. The all-night-long coding sessions helped change...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    And mobile video will increase 16-fold between 2012 and 2017. Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017.

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Offline, such as radio and TV ads SEO will help you position your website properly to be found at the most critical...

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...