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  1. How to Create a Social Media Friendly Landing Page

    Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  3. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Social media traffic made up 1.6 percent of all site visits in Q2.percent of social visits came from a mobile device in Q2. Mobile device traffic is growing, up three percentage points from Q1, comprising 34 percent of all organic search traffic to...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive design, dynamic serving, and separate mobile URLs...

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors...