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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Elite SEM won big in Las Vegas last night.

  4. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    How much of your traffic is mobile, and how well is that segment engaging with your content? In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that we see more and more today (especially with...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The big takeaway here is that you now understand how much mobile traffic Google is using to measure user engagement. Quick Tip: You can create your own segment for just Google Organic traffic to see how much mobile traffic is hitting your site...

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests...