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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our theory: We got in front of the right people (moms over the age of 30). We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    This is more than theory. The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Additional resources sound great in theory, but in practice every person you add to the team adds communications, training, and organizational overhead needed to operate. This idea is great in theory, and there will even be times when this is the...

  5. Top Conversion Optimization Tips to Deploy Before the Holiday Rush

    The theory here is simple, less people that are frustrated entering their password upwards of two or more times are likely going to abandon your site completely. This is right out of a page from mobile operating systems that temporarily show the...

  6. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Boland's theory is backed up by a recent YP study, which found that four out of 10 consumers use local search. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.

  7. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    Familiar with the transistor, Moog experimented with the theory voltage could be used to control frequency. Animoog is powered by their proprietary Anisotropic Synthesis Engine, successfully mashing the musical capabilities of Moog synths with...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.

  9. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    The Answer: An economist believes that consumer’s decisions are bound on rationality (marginal utility theory) whilst marketers understand that consumer purchase decisions are not always rational… The same theory applies for some arguments between...

  10. Social TV Grows Up: Communities and Advertisers Flock

    They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”. Today, many TV viewers are using a mobile device while watching content, be it live, streamed, or...

  11. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Well-known in this category are Mobile Theory, YOC Group, Hands, NAVTEQ Media Solutions, Microsoft Mobile Advertising, and Advertising.com/AOL. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with...