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  1. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. If there is a method to prove that an ad seen on smartphone resulted in a later...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. With mobile devices growing in popularity, more conversions happen over the phone versus...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    "Think of the website like a canvas where creativity meets technology. Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content Optimizer providing deep integration and SEO capabilities...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    The technology to make this a reality is already available. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences.

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.