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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The technology to make this a reality is already available. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The percentage of mobile shoppers will continue to grow as...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. What if I search for a specific product from a...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Also, as you’re thinking about organic, work with agencies and solution providers that have technology and expertise across both organic and paid search. This post will explore how reporting, search engine results page (SERP) real estate, product...

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    The new mobile technology caters to these modes in several ways. Another highlight of this technology is the ability to deliver personalized shopping results to mobile users based on what they've browsed for on their PC, without being signed in.