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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. With mobile devices growing in popularity, more conversions happen over the phone versus...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. Huge advancements in technology are paving the...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Much of this is due to the progress we've made in technology. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Adams pointed me to a post on gShift's blog...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. The technology to make this a reality is already available.

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed...