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Mobile Technology Marketing

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  1. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in...

  2. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. When talking with attendees at mobile marketing conferences and events, I’ve frequently...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of PR in a Search Campaign: Walker Sands Digital...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman suggests it’s the technology. But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. With mobile devices growing in popularity, more conversions happen over the phone versus...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. Huge advancements in technology are paving the...

  9. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  10. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Much of this is due to the progress we've made in technology. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Adams pointed me to a post on gShift's blog...