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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Much of this is due to the progress we've made in technology. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Adams pointed me to a post on gShift's blog...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2013 many marketers viewed secure search shift resulting in a technology or integration problem. The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs.

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    As voice technology is refined, the first big question search marketers have to ask is: Is there a difference in voice search vs.text-based searches? Yandex has always been ahead of the curve – it currently has a voice search option within their...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.