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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will we have a presence in Apple and Android apps, like AroundMe? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and...

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  4. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. This report is like the Service Provider report under Technology, but purely showing the data for...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Let's take a quick dive into a recent voice search example on YouTube using Google Now for Android phones. Quick answers to personal questions can be answered on the fly via Google Now technology. Yandex has always been ahead of the curve – it...

  6. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Deciding what platforms to develop apps for – Android usage is on the rise. These are vital for spotting trends and problems, for example, a quick look in this account shows that Android has a much lower conversion rate than others and that...

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    With the rollout of iOS6 and Android 4, a massive portion of mobile organic-search traffic appears as "direct" traffic in analytics. Those with their sleeves pushed up working day-to-day on SEO know the reasons why this is happening – searchers who...