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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While the technology and the ambition are there, the adoption is slow going. Users of all technology levels and specializations can collaborate in one easy-to-use interface. When it came to the technology that could help them in their profession...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies stabilize. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close...

  5. Google Wins Brand of the Year, Ad of the Year

    TechnologyMobile Devices Their achievements over the last 12 months are a testament to Google's ability to personalize technology and create an emotional connection to simple tasks such as search. In the process, Google's television advertising...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where...