Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...
A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. While most videos are consumed on PCs, views on...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9...
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. After all, RTB is now rapidly expanding into mobile and video. Retargeting vendors often place their bids across more than a dozen ad exchanges...
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Recent Gartner research revealed that global mobile ad expenditure...
One unique filtering option in this area includes the ability to filter campaigns by use of technology. Our mobile planet tool Mobile ads showcase Government or Ad Types, the website actually provides faster access to these two attributes by also...
Assess your situation to incorporate all time, resource (people, supplies, technology), and risk costs accordingly. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads...
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. The technology is not mature yet and will be refined a lot before you have to make the move.
Proprietary technology: The Unruly Viral Video Chart uses proprietary social tracking technology, which has been collating video sharing data for seven years and now stores data from over 300 billion video streams.
At least the conversation distracted the tech community away from Yahoo product and technology innovation, which have been slow to emerge from her reign. This was all part of an aggressive effort to restructure the company and grow advertising...
Carriers like AT&T are working on advertising options to target mobile devices by phone number but the technology is still months away and there are privacy issues that linger over this tactic. The proprietary technology analyzes millions of ad...
This is going to create unprecedented stress on web leaders who will need to invest in people, technology, and training to capture, analyze, and act on this high volume of data across devices and platforms.
Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...
If you click through to companies.searchenginewatch.com and technology.searchenginewatch you can see our new comparison shopping service which enables you to filter agencies and tools by size, the markets they serve and what services they provide.
Over time, many search engines have come and gone, as users have spoken with their keyboards (and literally with their voices – thanks to voice search technology). From reviews of all hires and selling key properties such as Alibaba to putting...
This new technology will automatically crawl your site, according to logic you define, and created dynamic ads that combine information from their crawl with your ad template: Google acquired a company called Teracent whose technology: creates...
