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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman suggests it’s the technology. But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. With mobile devices growing in popularity, more conversions happen over the phone versus...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    "Think of the website like a canvas where creativity meets technology. After all, SEO is about technology and human behavior. Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content...