A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
Being prepared to adapt initial strategies as new technology, social trends and competitive influences will promote long-term benefits of influence over time. The dust has settled from the re-election campaign of 2012, and it is now clear that a...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
Now granted, technology has gotten better. Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Also the speed and processing power of mobile devices like smart phones and tablets also contributes.
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. While most videos are consumed on PCs, views on...
TECHNOLOGY UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. TECHNOLOGY After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. After all, RTB is now rapidly expanding into mobile and video. RTB extends the bidding process that makes SEM so efficient to the display world.
We don't make decisions based on who the leader is, we make the decisions on Google based on where the technology takes us," Schmidt said. Speaking at a press event in India as part of his ongoing tour of Asia, Schmidt assured the media that the...
Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence. It's difficult to determine which technology to implement because many of the options have...
One unique filtering option in this area includes the ability to filter campaigns by use of technology. Our mobile planet tool Mobile ads showcase So when the company sees enough data and user feedback to justify a new iteration, it moves accordingly.
Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...
He is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers. Mobile engagement and activation, while consumers are watching TV or out in the real world...
Thankfully, many TMS vendors have business rules and technology in place to address the needs of data-driven marketers. In addition, many vendors will offer the ability to go beyond traditional tracking capabilities, with cool JSON or jQuery...
Days of the Expo Hall: More than 60 technology and solution providers will be available to discuss how their tools can help you do your job better. From March 25 to 28, SES New York will get you up to date on all the latest developments in search...
The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system against the might of Android.
During this year's Annual International Technology and Persons with Disabilities Conference the firm said that the mobile browser for Chrome will now support Braille on Android 4.1 and over. For iOS users, the addition of the omnibox search...
As with any new technology there are potential stumbling blocks for those interested in creating, maintaining and optimizing local Facebook pages for Graph Search including scalability, compliance, and resources.
