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  1. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in...

  3. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Advertisers can work with third-party attribution analytics technology and implement...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of PR in a Search Campaign: Walker Sands Digital...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman suggests it’s the technology. But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. With mobile devices growing in popularity, more conversions happen over the phone versus...

  9. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...