Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...
Jenkins mentioned a proprietary mobilized email technology at BrightWave that allows their clients or any ESP to create the right email for the right device. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to...
Technology Should Do the Hard Work' As Google CEO Larry Page himself said at Google I/O last month that “Technology should do the hard work so that people can get on with doing the things that make them happiest in life.
Social CRM Technology Eases the Compliance and Regulatory Burden Automated audit and approval processes: The chosen technology should track every post and conversation across each location’s social accounts with audit and approval processes and...
Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting several types of tracking methods – is vital to being able to see what your spend is most effective.
In 2013 technology and marketing professionals are as busy as they have ever been. Developer: NQ Mobile Security OS Requirement: version 1.2 and up Size: 513KPrice: FREE Developer: NQ Mobile Security OS Requirement: version 1.2 and up Size...
Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...
And, they are investing a greater percentage of their revenue in technology and content – 7.9 percent up from 6.5 percent – because they realize that high-quality content that is relevant to each shopper is a problem that only a machine can...
A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
Being prepared to adapt initial strategies as new technology, social trends and competitive influences will promote long-term benefits of influence over time. The dust has settled from the re-election campaign of 2012, and it is now clear that a...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
Now granted, technology has gotten better. Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Also the speed and processing power of mobile devices like smart phones and tablets also contributes.
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. While most videos are consumed on PCs, views on...
TECHNOLOGY UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. TECHNOLOGY After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. After all, RTB is now rapidly expanding into mobile and video. RTB extends the bidding process that makes SEM so efficient to the display world.
We don't make decisions based on who the leader is, we make the decisions on Google based on where the technology takes us," Schmidt said. Speaking at a press event in India as part of his ongoing tour of Asia, Schmidt assured the media that the...
Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence. It's difficult to determine which technology to implement because many of the options have...
