Enterprise-ready industry-specific compliance: Financial services providers, for example, should seek out FINRA compliant technologies. The best tools go even further, leveraging automation and scalability to empower national brands to maximize...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
There are too many web technologies and emerging standards that need evaluation from an SEO perspective. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
In a beautifully coordinated effort by Google and in addition to PLAs, the design is the culmination of superior technologies. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid...
There is no industry standard for mobile ad tracking so marketers are on their own to make sense of the different technologies and determine the best approach for their businesses. confidence and establishes a foundation that allows businesses to...
Using these technologies, people just pull out their mobiles and "talk" to their phone to get answers these days. Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language.
As mobile monetization expands in 2013, expect to see more mobile display ads, which leverage the latest location-targeting technologies that provide the ability to focus on consumers at their highest point of interest.
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. By using key technologies, they will transform their roles, moving from a more tactical to...
Advertisers will reap benefits from new trends and technologies with solid plans to integrate into current PPC efforts. What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals:
Optimization, user testing, and profiling are three technologies and techniques that continue to hold their own this year. Vendors have made incremental improvements to mobile analytics SDKs, allowing business to catch up and deploy releases that...
Tools, technologies and talent are in demand: 68 percent of marketers plan to increase technology and ad investments, 32 percent in talent. Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns.
The all-in-one solutions usually offer the best all-around experience by combining existing technologies and eliminating a number of the cross-platform challenges. Paid media: This includes pay-per-click (PPC), mobile PPC, social PPC, mobile search...
The crux of my argument for online marketers is to urge you to explore the opportunities among emerging Search Agents and Digital Concierge technologies, is that success criteria for mobile search should not be focussed on the beginning of the...
The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Said the report, “To some extent this is simply a problem of time and investment...
The more we can unify efforts and technologies across marketing channels the more effective we can all become and the more success we can help our brands achieve. Some of the world’s top brands are adopting marketing automation technologies that...
As mobile technologies and bandwidth continue to progress, augmented reality will become the norm for in-store experiences and retail shopping. Mobile devices and applications aimed at bringing users deeper into the entertainment experience are...
Google is being sued by California-based EMG over technologies used in its Chrome mobile web browser. Carly Page wrote Google gets sued over technologies used in Chrome mobile browser EMG is seeking financial damages from Google and wants to...
Personally speaking, I have been skeptical towards the possibilities of visual search for awhile now because, like we once said of mobile, it's one of those technologies that seems to stall just before really "taking off" with users.
