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  1. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device.

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. But since responsive has been dubbed the solution of choice by Google...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Mobile is only the tip of the iceberg.

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    When you first start looking at the solution gallery it can be a little intimidating. Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Mobile Well, don’t imagine any longer, you can (and...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but...