Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. A healthy advertising ecosystem – Inside AdWordsGoogle highlights its...
Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. And hopefully your company has at least started to build out a mobile strategy...
The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for performance marketing software companies, which will...
Clicks by automated clicking tools, robots, or other deceptive software. Mobile invalid clicks seem to be increasing (although within a tight range). My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error...
The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
Many of us want the freedom to add, modify, or remove tags whenever we come across a business question we can’t answer with our current analytics software and/or implementation. Changing tags is a necessity of a TMS, but it's also extremely...
More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. The social network today unveiled its redesigned, mobile-inspired look that puts a...
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Also, tablet search could drive upwards of $5 billion in revenue for Google in 2013, according to research from Marin Software. For years now we have heard the phrase “the year of mobile. The Enterprise SEO and Access to Mobile and Tablet Metrics
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Software / Online Tools Software / Online Tools:
Marin Software registered for an initial public offering last week. Marin offers workflow, tools, analytics, and optimization in what it calls its "revenue acquisition management platform," more commonly known as bid management software.
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
Devitt forecast that Mozilla will pick up $400 million in 2014 from Google, a 33 percent increase from this year, while Google will spend a total of about $3.5 billion to make its search engine the default in third party software products.
For example, a software vendor with a single office can create a list of resellers or service partners and create local pages that are optimized for search, API’d, and have Google+ Local pages. Intelligent agents and other apps, mobile or otherwise...
Vringo was founded in 2006 as a mobile software firm. Microsoft has become the latest company to face a suit from Vringo subsidiary Innovate/Protect (I/P) engine over search patents. The suit is based on two online search patents owned by the...
Programs like Kickstarter will democratize the development of mobile hardware, much like the app economy has democratized mobile software. Facebook's mobile ad revenues will reach 25 percent of overall ad revenues (currently 14 percent).
In addition to a greater percentage of users searching while logged into their Google account, software vendors are making the conscious choice to move to a more secured search experience overall. Think about how Google Penguin has impacted SEO and...
Now the firm has ported the software to the Android operating system, however the app is only available in selected markets. As Facebook tries to build its mobile services, it clearly is not relying on any one smartphone operating system to grow...
Description: A free software application that allows you to quickly and efficiently create search, display, and/or remarketing campaigns. Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot...
