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Mobile Sites Testing Ads

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch The State of Mobile Advertising, Q1 2013 – Opera

  3. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Though roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements, research suggests there are opportunities for marketers to engage with consumers via social media.

  4. Google Tests Smartphone Icon in Search Results to Identify Mobile Content

    The Google Mobile Ads team is involved, of course; they wrote on the GoMo blog that 61 percent of users are unlikely to return to a website that isn’t optimized for mobile browsing. A Google rep confirmed the experiment to Meunier, saying “We’re...

  5. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    Diversifying Sponsored Stories is one way to do that, as is Facebook's expected introduction of mobile ads next month. Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on...