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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Out of that 14 percent mobile Web usage, I think it’s safe to say that a...

  3. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014. In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    In my last post, I explained how mobile traffic could be impacting your Panda situation. Then you should analyze that traffic via mobile devices. Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users.

  8. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile. There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile...

  9. How to Create a Social Media Friendly Landing Page

    Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from...