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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. Quick Tip: You can create your own segment for just Google Organic traffic to see...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for...

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. If you're curious about what the state of ecommerce looked like last year, ShopVisible...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We had our mobile bid modifier turned down to -100 percent.

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided...

  7. 7 Reasons Your Blog Sucks & How to Fix It

    On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile platform). It kills the user experience and their trust in your site. Sure, you might get a stray visitor here and there...