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  1. SearchDay | Social Media Madness -- The Sweet 16

    SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools.

  2. SearchDay | 4 Ways That Facebook Can Make Big Money

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Link Building 101, Part 2 SEW EXPERTS: SEM 101 Last week, we looked at...

  3. SearchDay | Canaries in the SEM Coal Mine

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? Yellowbook Launches G1 Mobile Application Posted by...

  4. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  5. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Is Your SEM Truly Looking at Search Holistically? The ads will be optimized for browsing on the iPhone, which enables direct...

  6. SearchDay | Could Social Media Be the Google Killer?

    SEM CROSSFIRE Much discussion has been made of where the David to the Google Goliath will come from. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and walking...

  7. SearchDay | Would You Endorse this Web Site?

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at...

  8. SearchDay | All That Glitters Is Not Chrome

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Incentives Key to Mobile Marketing Success Posted by Nathania Johnson Sep 5, 2008 Incentives can...

  9. SearchDay: Awesome Ad Groups: Small is Good

    Look Out PageRank, There's a New Algorithm in Town SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns.

  10. SearchDay: What Can TV Learn from Search?

    SEM CROSSFIRE Not too many advertisers are focusing on the Summer Olympics in Beijing so far. News from the Search Engine Watch Blog iPhone Applications That Accelerate Mobile Search Posted by Nathania Johnson Jul 11, 2008 Apple is releasing the...

  11. SearchDay: SERP Position: It Ain't Horseshoes

    SEO Basics: Effective Iterative Keyword Research in 2008 SEM CROSSFIRE The value of any SEO effort lies in the keywords you choose. Back to the Basics 2008: Keyword Research Jun 27, 2008 In today's SEM Crossfire, "SEO Basics: Effective Iterative...