In this phase people start selecting the provider or shop for their new mobile phone. Using Radian6 I discovered that there are four or five main phases in the life cycle of a mobile phone. Once a phone is really for sale you should already be...
As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive design since a ton of your local searches will be on mobile devices. A good mobile experience (50 percent of mobile searches have local...
Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class mobile infrastructure, makes it clear that responsive design should be...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. You can download Beckman's helpful presentation on Bringing...
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do).
Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Mobile and social have been among the most talked-about subjects for the last couple of years.
Social/Mobile/Local marketing (that thing people call SoMoLo) We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for...
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible. In addition, just as site speed has played a part in Google’s web search...
I've been reading, and thinking, about the marriage of schema and Mobile. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. There are eight card types that can be attached...
Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says. GE and Virgin Mobile are among the companies that have already taken advantage of branded content on the site.
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your...
