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  1. Top Google Website Optimization Resources

    I suggest reviewing the video, image, and mobile sitemap extensions section. Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google.

  2. Rise of the New School SEO Professional

    Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. SEO audits need a mobile optimization component. Mobile optimization: Going hand in hand with local, optimized mobile landing pages...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch MOBILE A few reports on mobile advertising and usage.

  4. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The world of mobile apps is foreign territory to most online marketers. The two SEO elements to focus on for mobile apps and the app stores are content and links. Mobile app creation forces marketers to understand the limitations of different...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435...

  7. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.