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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. Check Mobile Versus Desktop Traffic (From Google Organic). In my last post, I explained how mobile traffic could be...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. Quick Tip: You can create your own segment for just...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. Session-Based, where every visitor coming to the site receives...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Site Search. They’re also looking to site search data. If you set this feature up in Google Analytics, it will help you understand what people are looking...

  7. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Faulty redirects are one of the common mistakes site owners make when implementing mobile. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for...

  9. How to Create a Social Media Friendly Landing Page

    Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from...