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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start thinking...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to diagnose and fix SEO issues that could cost you traffic and money.

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Mobile If you're looking for SEO insights, this great post by Chuck Price shows you exactly what templates to use and how to analyze them.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).