Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones?
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Making your mobile search faster – Google Inside Search BlogGoogle adds...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or...
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. With no means to correct the situation, many felt Google was unfairly penalizing websites in the...
Short, emotional (Twitter/mobile) Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. Long, for SEO purposes (H1 or equivalent) While this is separate article altogether, I want to briefly...
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. The idea is to share and collaborate across the team of writers, editors...
The new mobile SEO strategy Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile as we enter 2013. In terms of local, according to Google, 20 percent of...
Most Commented: #Winner Search & Mobile Marketing Trends: SEO Apocalypse 2012 by Michael Martin Most Tweeted: #Runnerup The New Mobile SEO Strategy by Ben Goodsell Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by...
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Find ways to get in the social and mobile newsfeed. That's the best size to look great on the web and on mobile.
On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure against Google, their only real competitor in the space. Search engines – webmasters and search engine optimization (SEO) professionals follow their...
Speaking of fair, there is a group that has emerged called FairSearch, which claims to be "a group of businesses and organizations united to promote economic growth, innovation and choice across the Internet ecosystem by fostering and defending...
Video, social, mobile, local rankings all require much than a singular technical approach. As the media landscape grows, converges and Google forces SEO professionals and online marketers alike to re-think there approach - tactics such as algorithm...
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. SES Chicago attendees walked away with bags full of swag that might have included...
Said Google's Head of Mobile Advertising Jason Spero: According to Google mobile searches quadrupled in the U.S.last year. Google issued a report on the London 2012 games that reveals some fascinating insights into mobile search behaviour.
The systems house data in one spot for simple and effective updates to be made, and they turn these updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings and review sites...
