Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones? Are you advertising for a mobile app?
Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Ensure you optimize your site for mobile and tablet search. A traditional designer normally has a totally different view of how a website will look compared to a...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
Search results are customized based on a user's location and mobile continues to change the game. The third edition adds a new chapter on local SEO that will have you optimizing like a boss. The third edition of his "Search Engine Optimization...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. According to Lee Odden, author of the book "Optimize": “When a SEO and content...
Your recommendations have been made, you've put together a full raft of necessary and valuable modifications that need to be made to get the site upwardly mobile as soon as possible. I received an email last week from a student in my SEO class at...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
MOBILE Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside...
I suggest reviewing the video, image, and mobile sitemap extensions section. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website...
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and...
SEO audits need a mobile optimization component. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization.
The State of Mobile Advertising, Q1 2013 – Opera MOBILE A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With...
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users.
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry.
The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. The two SEO elements to focus on for mobile apps and the app stores are content and links.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
