Using Radian6 I discovered that there are four or five main phases in the life cycle of a mobile phone. In this phase people start selecting the provider or shop for their new mobile phone. Once a phone is really for sale you should already be...
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive design since a ton of your local searches will be on mobile devices. A good mobile experience (50 percent of mobile searches have local...
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? As SEO experts, we want the search engines to provide robust, powerful and (preferably) free...
Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class mobile infrastructure, makes it clear that responsive design should be...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. Beckman was recently talking to the CMO of a Fortune 500...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.
Social/Mobile/Local marketing (that thing people call SoMoLo) As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. At present, I'm sure the real worry for most is how to...
Bad mobile SEO will cost you. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing...
Some will benefit most from local optimization; others are geared towards mobile search. The Earth's alignment with Venus and Mars is a very serious and pressing matter for all SEO professionals to consider.
I've been reading, and thinking, about the marriage of schema and Mobile. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones? Are you advertising for a mobile app?
Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Ensure you optimize your site for mobile and tablet search. A traditional designer normally has a totally different view of how a website will look compared to a...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
Search results are customized based on a user's location and mobile continues to change the game. The third edition adds a new chapter on local SEO that will have you optimizing like a boss. The third edition of his "Search Engine Optimization...
