It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Google made significant gains in its share of local...
This is the topic of a recent survey conducted by TMP Directional Marketing. People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.percent of those surveyed find Yellow Pages directories a valuable source for...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing It's going to be much easier for consumers to turn on and off features that will associate their searches and online behavior with personally identifiable information.
