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Mobile Searchers

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  1. Digital Data Trends – Search, Social, & Content Fusion

    Gives answers to searchers questions. Provides fresh solutions for searchers problems. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back Azimuth Consulting, talked through top factors that impact...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. With mobile, people aren't as willing to spend a lot of time refining their...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that...

  5. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

  7. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    Typing in [google in 1998] allowed searchers to see Google search results as they appeared back in 1998. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different...

  8. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. As it stands, according to data available on Wikipedia, there are 6.8 billion mobile devices...