SEO News

Mobile Searchers

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  2. Digital Data Trends – Search, Social, & Content Fusion

    Gives answers to searchers questions. Provides fresh solutions for searchers problems. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back Azimuth Consulting, talked through top factors that impact...

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. With mobile, people aren't as willing to spend a lot of time refining their...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that...