SEO News

Mobile Searchers

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  1. The Evolution of SERPs and User Behaviors

    Can’t ignore Google+ because those results will still appear if they’re from the searchers’ friends Mediative suggested this was because mobile devices have trained uses to scan vertically rather than horizontally, which is valid, but more so I...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  3. Digital Data Trends – Search, Social, & Content Fusion

    Gives answers to searchers questions. Provides fresh solutions for searchers problems. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back Azimuth Consulting, talked through top factors that impact...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. With mobile, people aren't as willing to spend a lot of time refining their...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with...