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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. A users could search a variety of different queries such as [find a t...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. In 2015 mobile local search volume will surpass desktop local search for the first time.

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    However, a long-tail query for more specific camera accessories – like tripods for a GoPro Hero 3 – will have more organic results and fewer paid and local ads taking up valuable SERP space. In addition to PLAs taking up precious space above the...

  5. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    You can watch the full Hangout here, including commentary from guests in the educational space: Education Trends in Paid Search, Mobile, Local Attention marketers: demand is high on mobile devices for higher education info, and online programs from...

  6. Rise of the New School SEO Professional

    Textbroker: An established player in the content creation space, Textbroker has a huge stable of writers that produce all the content you need. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI...