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  1. Rise of the New School SEO Professional

    SEO audits need a mobile optimization component. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  6. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. This is obviously going to be a helpful feature for...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    This fundamental change has been driven by the rapid adoption of social media and mobile devices. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the blogosphere, message boards...