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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. Search results beware and be aware, customer service is part two of the social media revolution.

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. When a visitor comes to your website from a search ad, the...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space!