Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. The forward path of mobile search, increased...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. After slamming Google AdWords for taking control away from...
Don't expect the content to drive overall sales of a product/service but it should be able to increase return visits, pageviews per visitor, and other engagement type metrics. Facebook Graph still needs to figure out its mobile app integration and...
Perhaps the most obvious and simple change Google could make to its Google+ Local Pages, creating different color markers unique to product or service offerings or integrating brand logos as their map flags could help draw consumers’ eyes toward...
Sixty-seven percent of mobile users say they’re more likely to buy a product or service from a site that is mobile-friendly, according to Google. Approximately 40 percent of all mobile searches on Google have local intent, and that number is only...
For example, you can’t have dynamic product ads landing on category pages. What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals: To learn more about mobile PPC, here are a few...
Performance by targeted device (desktop, mobile, tablets, etc. Add multiple routes to the call to action (make it quick and easy for people to order the product/service). For example, a physical therapist might want to show subject matter expertise...
Use the intelligence from this data to create basic, mobile-only targeted campaigns, ads, and mobile landing pages to get to started and gather data on this channel. Negative keywords prevent ads from showing on search queries that aren’t relevant...
While there is certainly a great deal of cross-over for local and mobile search updates from Google, its work on improving image search results is notable. In order to be able to make these kinds of statements, we had to analyze all of Google’s...
With a keyword search, Google will automatically select the most relevant product from the merchant center account. This feature also appears to have advanced integration with the Google Offers product in that one can save the deal to “my offers”.
But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page (e.g.map and driving directions...
High CTRs --> send to surf-friendly mobile optimized pages and maximize space with high rank and sitelinks Because your keywords are likely to have a different performance on mobile devices, separating them from search and testing them can give you...
Google recently released a market analysis stating that 80 percent of mobile searches are conducted in the spur of the moment. But there is something alluring about Mod’s idea of focusing on a strong community before promoting, perhaps even...
The systems house data in one spot for simple and effective updates to be made, and they turn these updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings and review sites...
More importantly, all Google local business listings will be merged and used across search, Maps, mobile and Google+. Social, local, and mobile are definitely their focus and it is even more evident in Google’s latest rumored project, a small...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by...
