The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Baidu now has 100 million daily mobile search...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
GH: We are undertaking an overhaul of our Local product. Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We will also launch a new product, as is our tradition, to celebrate the...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. The forward path of mobile search, increased...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. After slamming Google AdWords for taking control away from...
Don't expect the content to drive overall sales of a product/service but it should be able to increase return visits, pageviews per visitor, and other engagement type metrics. Facebook Graph still needs to figure out its mobile app integration and...
Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up. A mobile search for pizza in the middle of the day should compel a different ad than a late p.m...
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. What product are you selling?
On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.
Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption rates surge.
According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.
Many commentators have marked 2015 as the year when mobile search and online activity will overtake overall static usage worldwide. This meant they were now spending seven times more minutes on apps than on the mobile web.
As mobile consumers now largely find business websites through utility/comparison, local directory and branded mobile websites and apps, it's no longer safe to assume search engines are the primary gateway to delivering mobile leads.
With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, the SES New York 2013 conference will once again be a must-attend event for marketers, advertisers, agencies, and business owners of...
It is in the app environment on mobile devices where I think Graph Search has the greatest potential to reach critical mass and experience rapid adoption. Facebook’s announced plan is to roll it out gradually to hundreds of thousands of individuals...
Being present on mobile search is vital for marketers looking to put their brand and wares if front of the spontaneous shopper who, prompted by a moment of boredom, magazine article, TV advert or other factor, decides to find about more about a...
Google has always sensed revenue opportunity in its local product, but it hasn’t found the right approach to making it happen. With this idea in mind, I sat down with Steve King, Director of Product Strategy for SIM Partners to predict what Google...
