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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. With mobile, people aren't as willing to spend a lot of time refining their...

  6. Understanding Search Analytics: Making Better, Data-Driven Decisions

    He decides to search for it on his mobile phone as he sits in the dentist’s office. For example, Burke said, someone searching for “best mobile phone” on a Wednesday night on a laptop has a completely different intent than that same search coming...