Product Manger of Maps, he explicitly – yet subtly – makes the distinction between what Search and Maps are to be used for: Social/Mobile/Local marketing (that thing people call SoMoLo) But what's interesting is that Google is fracturing our...
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
Get on the devices that you would be using to search for your product. In the “advanced settings” section, you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads because a...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions.
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. And content that is feature-rich, like online video (YouTube – a Google product) and images...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have location-specific data that this is, in fact, true. Tolerance for irrelevant content and slow/bad site-search...
Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the news stream on its home page. Stream Ads will have a similar look and feel to the news articles that will...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Baidu now has 100 million daily mobile search...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
They currently have GA, Flurry, and a proprietary product that, all together, get the mobile analytics they need. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. GH: We are undertaking an overhaul of our Local product. We will also launch a new product, as is our tradition, to celebrate the...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. During a keynote, Paul Feng, product management...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. With more than 1 billion smartphone users around...
