With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
I suggest reviewing the video, image, and mobile sitemap extensions section. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands.
McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big management platform. There are two big risk factors for Marin's expansion, according to its S-1: an...
Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or activity with lesser volume on Foursquare.
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will...
But with the increase in mobile usage, Google may revive tags or a similar offering as a way to enhance the searcher’s experience and highlight participating businesses. More realistically, Google might implement a paid model for geo-targeted...
Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening right now in local mobile search. If you’re in the digital marketing world you know the keyword drill – visual, social...
There are many ad network for mobile ads, but without a doubt the largest one is owned and operated by Google - combining search ads, display ads, and ads for mobile apps served through their AdMob product.
BrightEdge's Mobile Vs Tablet rankings feature combines data from both daily rankings and local rankings and then pivots it by device type, whether that be via mobile or tablet. Park also highlighted to me that Google Korea has a completely...
It remains to be seen if the collaboration will extend into an offering for advertisers at this point but Baidu is certainly making strategic moves with key players to dominate China’s mobile search market.
Mobile search is set to grow by 77 percent, online video by 52 percent, and social by 26 percent, ClickZ reported. Gartner Inc.expects new revenue opportunities to arise as mobile and TV platforms integrate with social networks.
The discovery concept is conducive to local mobile user behavior: There's less search happening; people want to discover things around them," he said. Foursquare is faced with the challenge that many online and mobile pure plays in the local space...
Google also continued its efforts to spark mobile advertising with the release earlier this month of its Mobile Playbook, backed up by a webcast. Customers can upgrade to Local Visibility Pro for automatic submission to search engines and...
As we learn more about user behavior regarding mobile search, it will allow advertisers to better display ads based on much more than the location and relevancy of the ad, but how users prefer to digest and engage in the ad experience across...
Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? Fittingly, clicking on any of those, or the blue Advanced Search button will take you to the search results page...
Incorporate Day-Parting as desktop search “off-hours” become mobile search “on-hours”. When developing mobile ads, Smith recommended to efficiently capturing traffic by offering users the experience that is most desirable to them.
Android and iPhone users who enable Web History and log in will have access to a new "Recent" icon on Google's mobile home page that will show you recent calls, directions, or details about local places you recently searched for, whether it was on...
