With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
I suggest reviewing the video, image, and mobile sitemap extensions section. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big...
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
Our mobile planet tool Mobile ads showcase In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work.
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Mobile searchers may very well choose to make a...
This fundamental change has been driven by the rapid adoption of social media and mobile devices. With the support and engagement of this growing army of influencers and advocates, you will drive discovery of your content among a larger percentage...
Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. Being mobile friendly is ideal, but being mobile usable is critical. Furthermore, mobile usability does not necessarily mean from a design...
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening...
We're making a huge bet on mobile," said Sandhya Venkatachalam, GM of advertising and monetization for Skype. Venkatachalam said that a large and growing percent of portion of the user base accesses Skype on mobile, with 16 percent using it only on...
Park also highlighted to me that Google Korea has a completely different way of organizing Universal Search Results compared to the rest of the world and that in their own tests, BrightEdge found that Mobile Rankings differ depending on whether...
Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. While news consumption continues its shift to search...
It remains to be seen if the collaboration will extend into an offering for advertisers at this point but Baidu is certainly making strategic moves with key players to dominate China’s mobile search market.
Google also continued its efforts to spark mobile advertising with the release earlier this month of its Mobile Playbook, backed up by a webcast. Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to...
Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? Fittingly, clicking on any of those, or the blue Advanced Search button will take you to the search results page...
Incorporate Day-Parting as desktop search “off-hours” become mobile search “on-hours”. Google predicts mobile search will surpass desktop search at some point within or between 2014 and 2015 When developing mobile ads, Smith recommended to...
For example, when you do this using the user agent of Googlebot-Mobile for smartphones, this kind of check will reveal an iPhone user agent and you should serve the content you have optimized for iPhones.
