With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
I suggest reviewing the video, image, and mobile sitemap extensions section. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big...
While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Video on Mobile Devices
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
Our mobile planet tool Mobile ads showcase In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work.
McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big management platform. There are two big risk factors for Marin's expansion, according to its S-1: an...
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Mobile searchers may very well choose to make a...
This fundamental change has been driven by the rapid adoption of social media and mobile devices. The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and...
It also appears in the accounts that we've upgraded so far that Google is pitching mobile CPCs cheaper than desktop. This could present opportunities for higher click volumes for advertisers who haven't paid close attention to mobile previously...
The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t convert as well with traditional landing pages and thus could be wasting money.
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: Back in August, an email tried to lure businesses to sign up by offering $100 advertising credit, along with this message: "Potential customers...
Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. Is Your Website Mobile Usable Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility...
But with the increase in mobile usage, Google may revive tags or a similar offering as a way to enhance the searcher’s experience and highlight participating businesses. More realistically, Google might implement a paid model for geo-targeted...
Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening right now in local mobile search. If you’re in the digital marketing world you know the keyword drill – visual, social...
We're making a huge bet on mobile," said Sandhya Venkatachalam, GM of advertising and monetization for Skype. Venkatachalam said that a large and growing percent of portion of the user base accesses Skype on mobile, with 16 percent using it only on...
With the massive growth in mobile advertising, the likelihood of your ads generating phone call activity is even greater. Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all...
Mobile-Based Mapping It would appear, however, that maps on mobile devices have become a much greater necessity. Consumers are increasingly integrating mapping into their mobile lives and that behavior will only increase as location-based...
