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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. The more people that get annoyed by takeover ads and then jump back to...

  3. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference The original search marketing conference is back!

  6. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, how fast were consumers actually adopting mobile? The search engine? Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. And mobile video will increase 16-fold between 2012 and 2017. Video sharing on mobile is rocketing.