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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Rely on the data signals available to make informed decisions...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference The original search marketing conference is back!

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, how fast were consumers actually adopting mobile? And how important is personalized marketing and advertising messages to the average person? The search engine? This, according to recent survey data released by Placeable.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Mobile advertising, with a focus on best practices. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a feature that analyzes the account’s...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Here are 10 mobile marketing tips from the Googlers at SES San Francisco: See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App Ecosystem webinar for more. Marketers realize the potential; a joint study between Google and...