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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Advertisers should monitor consumer activity across their...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Understanding the strengths and limitations of each type will...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Be prepared for the mobile shopper. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The original search marketing conference is back! This is a rebirth of Search Engine Strategies, the original search marketing conference. The one-day conference will cover all the critical aspects of search...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Mobile Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand...

  6. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, how fast were consumers actually adopting mobile? And how important is personalized marketing and advertising messages to the average person? The search engine? Brands that fail to ensure the accuracy of search engine location data run...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...