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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. It is only logical that mobile search will overtake desktop search at some point in the near future as well. For example, someone performing a mobile search for a...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...