Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. However, with Google's recent announcement of acquiring mobile advertising provider AdMob, as well as a deeper read and analysis...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. As consumers upgrade their existing devices, we...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing Local search is a good example: we have yet to address the myriad accuracy issues of the listing data that power most of the local and mobile search applications.
Gregg Stewart, senior VP at TMP Directional Marketing Yahoo News, Yahoo Finance) from its advertising networks (display, search, mobile), which will give it more flexibility in providing a larger suite of offerings to advertisers.
