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  1. Using Analytical Analysis to Help Improve Conversions

    Mobile If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. Since mobile traffic is all the rage these days and its contribution to overall site traffic is on the rise, let’s review our...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. I recommend first determining how much mobile traffic is hitting your website from organic search...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Mobile-friendly sites mean more mobile-friendly...

  5. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The law firm is arguing that if device manufacturers were able to choose a default search engine other than Google, the quality of mobile search would improve. Google is facing an antitrust lawsuit over its alleged monopoly of the mobile search...

  6. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. With mobile, people aren't as willing to spend a lot of time refining their...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You have to understand any crawl errors that might occur and remember that you should provide data that is very specific to mobile, as well. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The...

  8. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Take the time to look at the historical data before setting the bid adjustment or you will get nickel-and-dimed over time on mobile clicks. Mobile Clicks are Valuable Clicks A user searching for a generic term on their mobile at 6:30 p.m.may well...