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  1. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in mobile marketing. Addressing mobile PPC fundamentals, Wells outlined several core...

  2. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Google Launches Mobile App for Windows Mobile Posted by Feb 19, 2009 Google has launched its Mobile App for...

  3. SearchDay | Interpreting Keyword Reports

    Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...

  4. SearchDay | Who Audits the Auditor?

    Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? T-Mobile Officially Unveils First Google Android Phone Posted by Nathania Johnson Sep 23, 2008 After months of speculation, the long-awaited announcement...

  5. SearchDay | Killer PPC Ads: The Final Word

    I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth...

  6. SearchDay: Awesome Ad Groups: Small is Good

    Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want. VERTICAL SEARCH Can the iPhone and Google's Android fix the limitations that have plagued mobile...

  7. SearchDay: Local Search for Little Biz

    PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. Microsoft Secures Search Ad Partnership with Rodale's Health Sites...