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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...