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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. With mobile impressions discounted over those on desktop...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    The consumer barometer tool from Google can be one tool to help you understand how consumers interact with the mobile channel to make purchase decisions. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and...

  3. Using Analytical Analysis to Help Improve Conversions

    Mobile If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. Since mobile traffic is all the rage these days and its contribution to overall site traffic is on the rise, let’s review our...

  4. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow version But quality content of 400 words is about what today’s social and mobile readers really have time...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. If you aren't using mobile-specific paid search ads, you're doing it wrong.