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  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Performance by targeted device (desktop, mobile, tablets, etc. Quality score is one of the most misunderstood concepts in paid search. Quality score isn't lip service or heresy; it matters deeply and changes focused on improving these scores will...

  2. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Incorporate Day-Parting as desktop search “off-hours” become mobile search “on-hours”. In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012)  of 10 mobile searchers take...

  3. The Best of Outsourced: 10 Greatest Hits

    Mobile changes the level of specificity of search, and local feeds need to reflect such interests. On the other side of the spectrum, local search has become more popular than ever, partly because of mobile phones bringing search into more "real...

  4. Highlights from the SEW Blog: March 24-28, 2008

    Local & Mobile Search New Google Mobile Search Feature Gives Your Thumbs a RestDo you dream of searching Google for local information with your mobile phone without having to use your thumbs? Expanding Wifi will have major implications for mobile...