The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
Search results are customized based on a user's location and mobile continues to change the game. Optimizing For Local Search One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how...
Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business.
I suggest reviewing the video, image, and mobile sitemap extensions section. The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content.
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. As search became more localized, we built and launched BOTW Local to help users find information on millions of businesses...
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands.
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Quick stats about local mobile use: percent of...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. The creation of content in whatever form, be it books, music, images, video, apps or games for...
